Nico Westerdale
President, BitsDuJour
Sell Software on Facebook
Over 50% of the US population has a Facebook account. Can ISVs make money selling software on Facebook?
Yes. We'll look at real ways to build your Facebook fanbase on a shoestring budget, see what posts generate
traffic, and de-bunk a few Facebook myths.
Aaron Weiner
AdWords Expert, Software Promotions
Google AdWords - Winning the War and Making It Work
AdWords just pulled the rug out from underneath you. Learn how recent changes will impact your
account's performance and how you can overcome them.
Todd Floyd
VP of Sales, Adaptiva
Becoming Part of your
Customer's Success
Address the business requirements of your customers and by doing that, take your business to the next level.
Jesse Anderson
Cloudera, also
Million Monkeys Project
The Cloud for ISVs
How the cloud can help ISVs reduce costs and improve the customer experience.
Mark Marocco
President, Tightrope Interactive
Secondary Offer Networks
How you can drive additional downloads and/or generate additional revenue
by leveraging Secondary Offer Networks.
David Interstimone: "David i"
VP of Developer Relations, Embarcadero
Growing your ISV business to
Multi-Device with Mobile and Mac
For ISVs, the #1 application development challenge today is supporting the growing heterogeneous
mix of client devices, UI approaches, OS versions, and emerging form factors. This presentation
will cover the growth of multi-device platforms both as additions to the traditional desktop
industry and as replacements.
Gary Elfring
CEO, Elfring Fonts Inc.
33 High Tech Business Myths
(How they can hurt your company)
Some of the most common business ideas are nothing more than myths, misinformation that can hurt your company.
It is important to recognize folklore and understand why it is wrong, or why it doesn't apply to your company.
Razvan Neagu
Owner, Komotion
Practical Roadmap to
High Performing Websites
Learn user interaction "best practices". Important aspects of design,
information architecture, interface and navigation will be addressed. Practical tips and tricks will be
provided with checklists and templates to help optimize structure, design and text copy
for your website pages.
Jim Coutu
Freelance project arbitrator
Avoiding Problems When Hiring and Working with Freelancers
Learn how to recognize bad workers before you hire them,
write project summaries that will attract quality workers,
what to do (and not to do) when a contractor misses a deadline,
a dozen common problems and how to avoid them,
get tips on testing common project types, and
how to avoid blackmail situations.
